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Globally the swiftest growing sports are extreme; in reality Based on promoting sector data, you'll find now an approximated 168 million active members around the world.
Using the mass marketing ability, energy and kudos of the intense model (the athletics channel presently broadcasts in around 60 international locations in 12 languages reaching no less than a staggering 38 million homes) the group is venturing into specific places the place they believe they could make an actual difference, in the end assisting to elevate the general profile of maximum sporting activities.
Considering that founding the intense Sports activities Channel, the brand has speedily Sophisticated into a lot of sport-orientated firms world wide, launching numerous new firms like Extreme Beverages (with its award-successful selection of all natural drinks previously offering in 23 countries), Extreme Medics (a novel crew of really skilled and specialised paramedics masking Intense sporting activities gatherings throughout Europe), EX Element, Extremepie (previously Europes largest surf & ski on-line and mail-purchase retailer), Extreme Resorts (a totally new lodge notion designed exclusively to cater for Excessive sports fanatics – the first one hundred thirty bedroom lodge opened in Cape City in November 2006) and now Extraordinary Mayhem. Oh, and in addition Be careful for your launch of Uncooked Point out – the teams new athletics trend garments label, with foot-ware, watches and eye-ware also in the design pipe-line.
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